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I Went From Spending $100 to $6 on Cryofacials Thanks to This Innovative Brand

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention.

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How cold comfort could revive your complexion

Lately, I've been chilling out. No, not laying on the sofa with a G&T watching Gogglebox, although I've done that too. I'm talking about icing my face - the DIY version of a professional cryotherapy facial that uses very low temperatures to minimise puffiness and maximise glow....

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How Beauty Brands Can Help Cancer Patients

For those battling the disease, the treatment that could save their lives — chemotherapy and radiation — can severely damage their skin. So far, few beauty brands have stepped up with solutions.

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What Julia Haart Can’t Live Without

If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair but the hair spray and the electric toothbrush. We asked My Unorthodox Life star (and shapewear designer) Julia Haart — who was recently named a brand ambassador of the skin-care brand AMEŌN — about the SPF mist that keeps her from going “straight to boils and sun poisoning,” the book she calls her constant companion, and the 20-minute meditations she heard about while delivering medical supplies in Ukraine.

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How a Health Scare Inspired Alina Mehrle to Launch AMEON Skincare

Alina Mehrle was busy running her interior business when a health scare turned her life upside down. She was diagnosed with breast cancer. The devastating news led her to launch a new career as a skincare innovator. Sabi Phagura caught up with Alina to discuss her skincare range AMEON which can soothe the most sensitive skin.

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Ice Or Cryotherapy Is A Cooler Way To Rejuvenate Stressed Out Skin

Cold weather is immediately associated among beauty circles to dry, flaking skin. It’s during this season when we double up on moisturizers and heavy creams. What we are seldom told, however, is that freezing temperatures also ring in countless skin benefits. Notice how during winter your pores appear smaller. And as much as we all love a sun kissed glow, there is also something irresistibly beautiful about a subtle apres ski flush across the face.

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The Chill Zone

A story of triumph from design maven turned beauty industry trailblazer, Alina Mehrle.

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Beauty By Design

Alina Mehrle was busy building an empire when she was diagnosed with aggressive triple-positive breast cancer. But it was her cancer journey that would go on to inspire an entirely new pursuit — the much-loved and award-winning skincare brand AMEŌN.

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Julia Haart Shares the Laser She Gets Once a Month and Her Holy-Grail Serums

My Unorthodox Life’s Julia Haart has learned a lot of life lessons—and tested a lot of beauty products—along the way. And, as her reality show so clearly puts on display, she’s not one to gate-keep.

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The POPSUGAR Holiday Gift Guide Is Back, and 2022 Is Poised to Be the Best Year Ever

"Glow Manifesto Ice Cubes bring the cryotherapy facial home with you and work to hydrate the dermis and tighten pores. Sign me up!"

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Q&A with AMEŌN’s Alina Mehrle

The founder shares how a cancer diagnosis inspired her skincare line.

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Mental Health Advocate & Founder Of AMEŌN, Alina Mehrle

AMEON is founded by Alina Mehrle, who after being diagnosed with breast cancer at 30 and going through 8 rounds of chemotherapy, was left with dehydrated and fragile skin. It was a challenge to bring her skin back to life and she spent 2 years developing these formulas that have an imaginative approach and offer powerful healing benefits that not only nourish the skin, but awaken the mind to allow your skin to reach its ultimate potential.

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